Genesis House — Boston Dynamics — NYC

Genesis House "celebrates elevated living through rich surroundings and intellectual nourishment". We partnered with Boston Dynamics to deliver their special holiday 2023 experiences.

The location was in the cellar and guests were invited to explore the 'Innovation Playlab' installation where they could immerse themselves in the future of robotics and interact with Boston Dynamics' cutting-edge robots including Spot® the dog.

PLAN executed the Winter Lights programming and invited visitors to discover the future of Genesis, spotlighting its GV60's electrifying and athletic design. Interactive copper gift boxes paired with specific programming, inspired by the Genesis design philosophy of ‘Tension and Balance’, highlighted the vehicle's incredible composition.

Awe-inspiring views and light experiences were seen across Manhattan.