Hero — Rockefeller Center — NYC

HERO is a new venue and digital museum within the heart of Rockefeller Center that’s dedicated to visual/sonic immersive storytelling. Visitors feel worlds away from the rest of New York City as they experience mesmerizing video, spatial audio, and scenic design from a dozen artists and designers.

With the vision of MATTE Projects, PLAN managed the full technical, buildout, and commissioning of the former Post Office and transformed it into a stunning atmosphere. The addition of the hypnotic visuals makes this a new iconic NYC destination.